Retail Interior Design | Dürninger Classic | Breuninger Stuttgart | Dittel Architects

DITTEL – Architects have been commissioned to relaunch the Duerninger Classic in the Karlspassage of the Breuninger Stuttgart. Voluminous furnishings with custom details now present cigars and tobaccos, as well as fine pipes and lighters.

The natural visual effects and velvety look and feel of elegant, oiled American walnut underscore the notion of tobacco as a noble product, and support the enjoyment of it. And clear materials such as white, high-quality laminate, satin glass, and the most modern lighting technology work together to provide a contemporary look and feel. The ambient is enhanced with clear forms and a lounge area that provides a view of the accessible humidor, with its impressive cigar selection. A relaxed and integrated leather seating arrangement offers a location where the cigars can be sampled. The interior is rounded out by a natural-looking fine stone floor.

The products are presented to the customer on the walnut product wall, which extends through the overall space, over a large surface. In addition, a selection of products is presented in the storefront windows. The other products are in the drawers, which house the majority of the products. Leather drawers contain and present high-quality lighters, and the drawers have individually-adjustable dividers made of the finest wood.

Along the entire product wall, there are retractable panels with soft leather surfaces for the products, which can be made invisible when not in use, by simply pushing them into the paneling. Just another presentation accent that enables the customer to be provided with the best information and advice on the products.

Along the shopwindow front, show cases provide a presentation surface for special products from the Breuninger Classic product range.....more
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